Maria Guta portrait
Maria Guta

About the Artist

Maria Guta (1983, Bucharest) is a Romanian artist based in Switzerland.

Her work looks into mechanisms of self-representation, production of the self and persona construction as a strategic form of public identity. Making use of video, performance, as well as immersive and social media, she reenacts these mechanisms by placing herself both behind and in front of the camera and performing in most of her works.

In the context of digitization of life, she is intrigued by concepts as beauty, eternal youth and immortality. She is also a passionate researcher on celebrity and the new forms of fame and influence created with social media and each new technology.

She holds a BFA in Graphic Design from The National University of Arts in Bucharest and a MA in Art Direction from École cantonale d’art de Lausanne (ECAL). Her most recent works were presented at Scena9 Bucuresti (RO), Istituto Svizzero, Milan (IT), Sundance Film Festival - New Frontier (USA), Locarno Film Festival (CH), GIFF - Geneva Film Festival (CH), Swissnex San Francisco (USA), Gessnerallee Zürich (CH), Roehrs and Boetsch, Zürich (CH), HeK Basel (CH), MU Hybrid Arthouse, Eindhoven (NL).

In 2020 she received the Pax Art Award for emerging artist and her video “Commercial Break” was acquired by the Art Foundation Pax that same year.


Maria Guta

Beauty Lies in the Phone of the Beholder

Price: 3.700 Euro

It’s no news anymore that the humans of the 21st century have developed uncanny abilities of turning from single persons to many different people at the same time. The Web gods turned us into multi-dimensional beings, while we became slightly obsessed with seeing ourselves in “aspirational imagery”.

Self-editing mobile applications play a major role in the construction of identity/multiple identities while promising new ways to experience beauty and self-optimization all together. And here comes Beauty Lies In The Phone Of The Beholder to question beauty standards and the effects of beauty standardization right at the core. Humorous and disturbing, meticulous and accelerated, the video morphing of a generous set of 636 slides was produced by the artist entirely with a smartphone and several beauty apps.

Maria Guta

Commercial Break

Price: 7.500 Euro

For Commercial Break, Maria Guta sets in motion Solarnet, a fictive corporation providing life and identity alternatives for its exclusive clients.

Due to the lack of physical boundaries, Solarnet is able to provide all the many wonders we desire - teleportation, time travel, body optimizations, extended brain use capacity, DNA adjustments - assembled in the most visually appealing package.

The mighty corporation creates and recreates life better than God itself by offering unlimited human and life design options with temporary or permanent duration, entertaining purposes as well as therapeutic ones.